Search Engine Optimization, Without The Retainer
A one-time audit and fix, or included with every site I build. You get the work done and a report explaining it, not a subscription you're never sure is doing anything.
You’re On Google. Just Not Ranking.
Being indexed and being found are different things. Most small business sites are technically visible and practically invisible, and the reasons are usually the same four.
Nothing Tells Google What You Do
Missing page titles, blank meta descriptions, headings that say Home and Services. The site exists, but there is nothing on it a search engine can use to match you to a search.
You're Invisible Locally
An unclaimed or half finished Google Business Profile, no service area set, no consistent listings across the web. Most searches for what you do are local, and this is where they are won or lost.
One Page Doing Every Job
Every service crammed onto a single page, competing with itself. Google cannot tell what you specialize in, so it ranks you for none of it. Separate services need separate pages.
Too Slow To Compete
Page speed is a ranking factor, and most small business sites fail it on mobile. Oversized images and template bloat push you down the results before anyone has read a word.
What “SEO”
Actually Means Here
Not a vague monthly retainer. A specific list of things that get checked, fixed, and documented on your site.
Technical
- Page titles and meta descriptions written for every page
- Sitemap generated and submitted to Google
- Images compressed and sized before launch
- Page speed tested and fixed on mobile
On-Page
- Proper heading structure on every page
- Alt text on every image
- Separate pages for separate services
- Internal linking between related pages
Local
- Google Business Profile set up or cleaned up
- Service area and categories configured
- Consistent listings across major directories
- Location signals added to relevant pages
Building New,
Or Fixing What’s There
Two ways to work together, depending on where you're starting. Both end with a site that search engines can actually read.
Included With Your Build
Every site I build ships with the full checklist above already done. Page titles, heading structure, alt text, sitemap, Google Business Profile, all of it set up before launch rather than bolted on later. There is no separate SEO line item because it isn't a separate job.
SEO Audit & Fix
A full review of your existing site against the same checklist, then the fixes implemented. You get the work done and a written report showing what was wrong, what changed, and what to watch. One time, fixed price, no ongoing commitment.
I Don’t Hand You
A List Of Problems
Plenty of audits end with a PDF and a bill. This one ends with the fixes already made and a report explaining what changed and why.
The Audit
I go through your site against the full checklist and document what I find. Not a generic scan report, an actual review of your pages, your listings, and what your competitors are doing that you aren't.
A written report of what's wrongThe Fixes
I implement everything on your site rather than sending you a to-do list. Titles, descriptions, headings, alt text, image sizing, and your Google Business Profile all handled directly.
Every checklist item doneThe Handoff
A walkthrough of what changed and why it matters, plus Search Console connected so you can watch your own numbers. You'll know what to keep an eye on without needing me to tell you.
Search Console set up in your nameFrequently Asked Questions.
Everything you need to know about working with Beck Digital Co., a full-service marketing partner serving Tampa Bay and nationwide.
The Answer
Weeks, not days. Google has to recrawl your site and reprocess what changed, which usually takes two to six weeks before movement shows up. Local listing fixes tend to surface faster than on page changes. Anyone promising results in a week is either guessing or selling you something else.
Contact MeThe Answer
No, and neither can anyone else. Google's ranking system isn't something a designer controls, and it changes constantly. What I can guarantee is that every item on the checklist gets done correctly, which is the part that's actually within anyone's control. If someone tells you they can put you at the top of Google, ask them how.
Contact MeThe Answer
That's most of the audit work I do. I need access to your Squarespace account and your Google Business Profile, and from there everything else is on my end. You don't need to involve whoever built it. If the site is on a platform other than Squarespace, tell me on the call and I'll be straight about whether I'm the right person for it.
Contact MeThe Answer
Less than most people are being told. AI tools pull from the same sources search engines index, so the fundamentals still apply: clear page structure, real content that answers actual questions, and technical setup that lets crawlers read your site. What's shifted is that being citable matters more than sitting in a ranked list, which means specific factual content beats keyword stuffing. The checklist above already accounts for it.
Contact MeThe Answer
Not for the technical setup. Once titles, structure, and listings are correct, they stay correct unless the site changes. What does need attention over time is content, since Google favors sites that stay active. That's work you can do yourself, and the handoff walkthrough covers how. If you'd rather I handle it, we can talk about that separately.
Contact MeLet’s Find Out Why You’re Not Ranking
Send me your site and the terms you want to show up for. If the problem is something you can fix yourself, I'll say so before you pay me anything.